A couple of weekends ago, I walked into the Monsieur Marcel French Gourmet Market, located in L.A.’s Original Farmers Market on Fairfax & 3rd, to source some chocolate for this project. Prominently, at eye-level, was a handwritten sign saying something along the lines of “Chuao, the best chocolate grown in the WORLD!” (I’m bummed that I forgot to take a picture of the actual sign.) My first reaction was “Hmmm…is there truth to that statement or is it just creative marking hype?” I was looking for a bar for “C” week anyway, so what the heck, I’ll give this Chuao bar a try!
*NOTE: At your local grocery store, you might have seen brightly colored foil packages for bars with fun names and unusual ingredient combinations that are made by a Carlsbad, California-based chocolatier called Chuao. I love their “Firecracker” bar and no longer available “Winter” hot chocolate mix…but that’s not who I’m featuring here (though the Venezuela-born founder *did* name his company after the legendary cacao-growing region). Since this round of Eating the Chocolate Alphabet features ORIGINS (aka where chocolate is grown), the Chuao that I’m talking about in this post is a small village, accessible only by boat, near the northern coast of Venezuela, west of the capital, Caracas.
Sure, I’m vaguely familiar with Chuao, but honestly I’ve heard more chocolate lovers ooh and aah over chocolate made with Porcelana beans (which, coincidentally, are also grown in Venezuela, though in the Lake Maracaibo region in the northwest part of the country, closer to the border with Colombia).
Do you believe in serendipity?! Just yesterday, I was reading Part 2 of “Raising the Bar: The Future of Fine Chocolate” by Pam Williams and Jim Eber as part of a homework assignment. Imagine my surprise to encounter several paragraphs detailing a journey taken by Art Pollard (from Utah’s Amano Chocolate) to Chuao, a place he calls the “home” of cacao because of their 400+ year tradition of producing some of the world’s finest and most highly sought after cocoa beans.
“Here, with historic precision, young and old work together to process the fruit, loading the beans into wheelbarrows at the fermentary, carrying them to the patio in front of the 200-year-old church to be dried, waiting until the beans are ready to be brought in, and then starting all over again. […] No wonder Chuao beans have a storied history and command premiums equal to or greater than any other and that, until recently, European companies had locked up exclusive rights to those beans.”
Now to try this bar from famed French maker, François Pralus:
One of the first things that you’ll notice about the Pralus packaging is their use of GPS coordinates showing where the cacao was grown. Also, there is a large dot marking the location on the flattened world map. I love how the embossed gold foil “pops” from the dark chocolate brown cardboard outer sleeve!
By the way, since this bar was made in France, the coordinates are listed with French abbreviations, so the “O” represents “Ouest” (or West, in English). The back of the box provides a short bilingual story about Chuao, as well as some tasting notes.
As you can see, the square bar is tightly nestled in a mitred edge box that slides easily from the outer sleeve like a vinyl record.
The smell of sweet dried fruit (like raisins or currants) wafts to your nose upon unwrapping the bar from the gold inner foil which was folded with the almost black outer paper. There were also some roasted coffee notes.
The 75% cacao bar is a deep, glossy brown with some flecks rising to the surface near the top half.
The back of the bar was less pristine than the front, with ghostly rings marring the finish. I see the outline of a bear’s head, what do you see?
Segmenting tasting morsels, there was a crisply sharp snap & some air bubble nooks and crannies were visible at the breaking point. Placing the morsel near my nose, I detected some floral or honey aroma notes.
During the melt, the mouthfeel was creamy & smooth, like my tongue was being wrapped in a silky blanket. Initially I experienced earthy, woody notes at the back of the throat; followed by toasted, buttered bread notes; finishing with a tart, fruity back of the throat tang. It is “toothy” when you bite into a piece; in that it doesn’t crumble, but retains its structural integrity in a satisfying way.
As I’m learning in the online Ecole Chocolat course entitled “Mastering Chocolate Flavor,” each person tastes things slightly differently under different circumstances since flavor is a perception, or experience, that is constructed in the brain. Generally I like to taste first thing in the morning, before eating anything else, when my palate hasn’t been influenced by other flavors. Over the weekend, while I was sharing a selection of chocolates with my boyfriend, I popped a piece of this bar in my mouth after dinner and mindlessly eating some other chocolate samples. All of a sudden, there was a wave of roasted cashew in my mouth! WOW! Had I not known that I was eating this Pralus Chuao, I would have thought it was a completely different chocolate!
Honestly, I think that tasting a Chuao origin bar should be part of any chocolate lover’s repertoire so that you can judge hype vs. reality for yourself. When you try one, please leave me a note to let me know your thoughts & impressions!
For more information on François Pralus and their wide range of chocolate bars, please visit their website (which is available in French, Japanese and English): https://www.chocolats-pralus.com/en/our-chocolate.html